Built In
The House.
Athlete-owned. Community-backed. Made in Salt Lake City for the people who put in work on pitches, courts, and parks that never make the highlight reel.
From Pickup
To Product
Craque House didn’t start as a brand. It started as a group chat, a bag of pinnies, and a standing promise: the game runs every week, and it’s free. The gear came later — because the people showing up every Tuesday deserved something that repped where they actually play.
The name comes from craque — what they call a baller in Brazil. Not the most famous player. The one everybody at the park knows is different. Every neighborhood has one. This house is theirs.
Everything we make is designed by the athletes who wear it and tested at the same pickup runs anyone can join. When you buy a tee, you’re funding the pinnies, the flags, the gear library, and the free sessions that keep the game open in Salt Lake City. The drop backs the run. That’s the whole model.
The Run So Far
Weekly runs across Salt Lake City, youth sessions, a monthly calendar full of hosts, and a community over a thousand strong. This is just the start.
The first run of heavyweight tees sells out in a weekend, and every dollar goes back into keeping the sessions free. The model works.
The sessions outgrow one park and one sport. Soccer, basketball, and everything in between. The community picks a name and Craque House is born.
Eleven people, one group chat, a Tuesday night at Fairmont Park. Nobody called it anything yet — it was just the run.
The Door's Open.
The Game's On.
Come run with us, rep the gear, or just pull up and watch. Every craque started somewhere.